M-DAQ / Wallex
FINTECH & PAYMENTSSenior Regional Product Manager
Regional product leadership in fintech and payments.INDEPENDENT PRODUCT & STRATEGY ADVISOR
Clarity for
what comes next.
I help fintech and digital-platform leaders turn complex challenges into clear choices, aligned teams, and practical execution.
11+ YEARS IN PRODUCT & STRATEGYFINTECH · PAYMENTS · DIGITAL PLATFORMSBASED IN INDONESIA · SEA EXPERIENCE
01THE WORK
The next move should be
clear enough to make.
When priorities compete, roadmaps grow, and teams pull in different directions, more activity rarely creates clarity. The useful question is: what needs to change for progress to happen?
I work across business, technology, user experience, and analytics to answer that question—with you. Then we turn the answer into focused priorities, an operating rhythm, and a plan your team can use.
Product strategyUX & researchOperating modelsZero-to-one & scale-up
02 / WAYS TO WORK TOGETHER
Start where you are.
Three ways to move forward.
Choose the challenge closest to yours.
10 WORKING DAYS · FOCUSED ENGAGEMENTProduct & Strategy
Product & Strategy
Diagnostic
Understand what’s stuck.
Decide what matters next.
For leaders facing competing priorities, unclear product performance, or a strategic initiative that has lost momentum. A focused review creates a shared view of the problem and the choices ahead.
Discuss a diagnosticWHAT WE WORK TOWARD
- 01A grounded diagnosis
Business context, user evidence, and the constraints behind the symptoms.
- 02An explicit priority map
The decisions to make, the trade-offs to accept, and what to stop doing.
- 03A practical 90-day direction
Recommended actions, ownership, and measures of progress.
Final scope and deliverables are agreed around your context.
4 WEEKS · COLLABORATIVE SPRINTProduct & Operating
Product & Operating
Model Sprint
Reset the direction.
Give execution a structure.
For teams preparing a new proposition, navigating growth, or redesigning how work gets done. We connect customer needs, business priorities, and team capability into an executable plan.
Discuss a strategy sprintWHAT WE WORK TOWARD
- 01A shared strategic focus
Problem framing, target users, value proposition, and success measures.
- 02An operating model that supports it
Decision rights, team responsibilities, and a workable delivery rhythm.
- 03A 90-day execution roadmap
Sequenced priorities, experiments, dependencies, and review points.
Final scope and deliverables are agreed around your context.
ONGOING · AGREED LEADERSHIP CADENCEFractional Product
Fractional Product
Strategy Lead
An experienced partner.
Embedded in your next chapter.
For founders and leadership teams who need senior product perspective and continuity. We agree a focused remit and a working cadence that supports your team’s decisions and execution.
Discuss fractional leadershipWHAT WE WORK TOWARD
- 01Connected strategy and delivery
Keep product priorities aligned with business direction as conditions change.
- 02Better leadership decisions
A structured perspective on roadmap choices, risks, and stakeholder alignment.
- 03Stronger capability in the team
Coaching, useful working practices, and a rhythm for learning and adapting.
Time commitment, remit, and deliverables are agreed together.
03 / SELECTED EXPERIENCE
Different worlds.
Connected thinking.
Experience across regional product leadership,
platform operations, and venture building.
2023 — 2025
Kargo
LOGISTICS & DIGITAL PLATFORMSTribe Lead
Product leadership in a logistics platform environment.Arshipelago
ZERO-TO-ONE VENTURE BUILDINGCo-Founder & Chief Product Officer
Founder perspective on product direction and company building.BUSINESS × TECHNOLOGY × UX × ANALYTICS
The common thread: connecting the whole picture to the next useful decision.
04 / HOW I WORK
Rigour in the thinking.
Care in the doing.
Good strategy makes difficult choices easier to understand—and easier to act on. My work is structured, collaborative, and grounded in the realities of your team.
Clear thinking.
Shared ownership.
Shared ownership.
01Find the problem behind the problem.
Start with the business context, the people using the product, and the constraints the team faces. A clear problem frame makes the work that follows more useful.
02Make the trade-offs visible.
Bring priorities, assumptions, risks, and opportunity costs into the same conversation. Decide what deserves attention—and what can wait—with an explicit rationale.
03Design for execution.
Connect the direction to owners, dependencies, experiments, and a practical cadence. Every recommendation needs a way to become action and a way to learn from the result.
04Leave the team stronger.
Build shared understanding, useful decision tools, and confidence inside the team. The work should continue to create value after the engagement ends.
05 / THE PERSON BEHIND THE WORK
I’m Andriana.
You can call me Anna.
I connect the detail to the bigger picture—and the bigger picture to what people can actually do next.
My 11+ years in product and strategy span leadership, consulting, and founding roles across fintech, payments, logistics, and digital platforms. I bring a multidisciplinary perspective shaped by business, technology, UX research and design, and data analytics.
I value clear reasoning, honest conversations, and work that makes a practical difference. As an independent advisor, I partner with leaders and teams at the points where direction, decisions, and execution need to come together.
Let’s explore your challenge06 / YOUR NEXT MOVE
A good place to start?
A real conversation.
Tell me what you’re building, what feels stuck, or what needs to change. We can explore whether an advisory engagement would be useful.
andriana.psw@gmail.comA few clear sentences are enough.
You don’t need a finished brief to begin.